Lollypop Design Studio
Global design and product consultancy supporting enterprise and consumer digital platforms
Associate Lead Experience Designer
Feb 2022 - Sep 2025
Bengaluru, India
Led product and delivery across 30+ platforms spanning e-commerce, fintech, venture capital, and enterprise systems.
Tata Consumer Products (MAVIC) - Reworked the structure of a fragmented multi-vendor initiative by introducing clearer module architecture, workflow definitions, and delivery alignment; later coordinated design and engineering efforts on a field sales platform used by 500+ field representatives across order management, route planning, and billing. The project later received the IBDA Best Project Award (2025).
Peak XV (formerly Sequoia India) - Led design across internal platforms including Pulse (portfolio intelligence) and TRM (talent resource management) used by investment teams for portfolio and talent tracking; also designed Sora Cloud AI, an LLM and GPU marketplace platform developed with the Singapore team.
PhonePe - Designed Headcount, a company-wide workforce planning platform used by business and finance teams to manage annual headcount planning (AOP), replacing spreadsheet-driven processes with a structured system for forecasting, approvals, analytics, and reporting.
Vodafone Idea - Worked across mobile app and web experiences, contributing to subscription plan structures, partner integrations, and a self-KYC onboarding flow designed to reduce activation friction while meeting telecom compliance requirements.
Appointed interim Studio Lead during an organisational transition, managing 13 direct reports and coordinating delivery across a team of ~30 designers while mentoring several team members into broader product ownership roles.