The quick version

Over the last six years, I’ve worked with teams at PhonePe, Tata Consumer Products, Vodafone Idea, Peak XV and others, helping shape products from early ambiguity into something teams can actually ship and use.

I started out in design, and over time my work moved closer to product, defining what to build, why it matters, and working with teams to take it into the real world. I’m especially interested in making complex systems simpler, more usable, and practical at scale.

Outside of work, I usually have some side project going on, building things, fixing things, or trying to understand how they work. That curiosity shows up in how I approach most problems.

13+ domains•30+ organisations•6+ years experience

What I focus on

Design Lens

I approach problems through the lens of usability and clarity. My design background helps me break down messy experiences, understand where people struggle, and shape solutions that feel intuitive in actual use.

Product Clarity

A lot of my work starts before the solution is clear, where I’m figuring out what the real problem is, how it breaks down into flows and decisions, and what needs to be prioritised so teams can start building with clarity.

Execution

I work closely with engineering, stakeholders, and business teams to take ideas through to release, writing requirements, managing expectations, resolving trade-offs, and staying close to execution, so the original intent does not get lost.

Real-world Usability

I’m most interested in products that hold up in the real world, not only something that looks good on prototype, but something practical, scalable, and usable by the people who rely on it every day.

The longer version

Starting with design

After studying IT, I went on to study design thinking and innovation, which gave me a very different way of looking at problems. That early phase of my work took me through places like SUGAR Network, where I worked on public-sector challenges and even had my first international work trip to China, and later into startup environments like GreedyGame, where most of my learning came from building in fast-paced environments.

That period shaped a lot of how I still work today, staying curious, getting close to the problem, and understanding that good design is one that delivers the desired or expected outcome easily, efficiently and pleasantly.

Leaning into product

At Lollypop Design Studio, the work naturally moved beyond experience design and closer to product. I found myself spending more time shaping direction, whether that meant helping startups define MVPs from the ground up or bringing structure to larger, more ambiguous enterprise systems so teams could actually build and ship them.

What kept me interested was that this work sat across multiple layers at once: the user, the system, the business need, and the reality of execution. That eventually grew into mentoring others, shaping ways of org structures, and taking more ownership of how products came together end to end. At some point, the role stopped being just about the experience itself and became more about helping the whole product make sense.

Beyond work

I usually have something I’m learning, making, or getting mildly obsessive about. I recently finished a course in policy design, mostly because I wanted to understand how design helps create impact at a larger system.

I like being outdoors whenever I can. Travelling and trekking have always been a big part of that, and more recently I got my Advanced Open Water diving license, which has opened up a completely different kind of world to explore. I also play a bit of guitar and spend a lot of time listening to alternative rock.

I’ve always been drawn to animals, ecology, and the quiet complexity of living systems. That’s shown up in small ways over the years, building things like an egg incubator at home, keeping low-tech tanks and micro-ecosystems, and spending far too long just watching how they settle and evolve. I’d love to work on restoration projects like , , or build a house like . Until then, I’m happy indulging the fascination through smaller experiments of my own :)

Signing off 👋